SWITZERLAND. For the latest Swatch special, musician Phil Collins has designed a watch set dedicated to the idea that dreams do come true, given time and hard work. A portion of the proceeds from the sales will benefit the Little Dreams Foundation, founded by Geneva-resident Collins and wife Orianne. Little Dreams is a charity that helps develop young talent and allows them freedom to follow their dreams.
The watches will initially be sold as a set, numbered and limited to 10,000 pieces in a distinctive tour case packaging. Phil Collins’ single “Wake Up Call” is also included with this package, together with ten never-before released photographs. The watches will also be available separately in a non-limited quantity with special sleeve packaging.
Swatch has worked with artists of all kinds since 1985, from Keith Haring to Vivienne Westwood to Nam June Paik to Akira Kurosawa to David Lachapelle.
Pictured is the X-Large Drum Phil watch on a black leather strap with black dial and the Phil’s Greatest Swatch Gent watch, a tribute to a life dedicated to music.
See also www.littledreamsfoundation.com
