AMERICAS. Integrated design and marketing agency WePurple has appointed Valeria Candanedo as Project Manager. She joins the company’s growing Americas operation based out of Mexico City.
Candanedo has extensive experience in retail architecture, store production and commercially driven visual merchandising. Her appointment is aimed at strengthening WePurple’s integrated creative services across the region.
A Panamanian architect and designer, Candanedo previously spent over a decade managing travel retail design projects for Chanel and working in the Mexican domestic market with Hermès.
Her expertise spans temporary activations, permanent merchandising and standalone boutique projects for luxury and premium brands.
WePurple Group Managing Partner and General Manager Americas Alex Cook commented: “The fast-paced journey of WePurple Americas is set to accelerate with the appointment of Valeria. Her infectious energy and impressive track record in design and implementation projects will be invaluable to our rapidly growing roster of clients in the region.
“Valeria is a great addition to our group and I am confident that her unique skillset will elevate the impact of our brand storytelling in retail environments to new heights.”
Candanedo added: “I’m proud to join WePurple and to help drive forward one of the most innovative global agency groups I’ve come across.
“‘Purpling the world’ with wisdom, creativity and imagination is a really inspiring mission, and I’m excited to play my part in making consumer experiences more memorable and enriching for brands in the Americas.
“I’d like to thank the team for their warm welcome, and Alex and the rest of the management team for their faith in me.” ✈️
