Whitehouse Travel Retail is launching McLaren sunglasses into travel retail this month – said to be the first time the Formula 1-affiliated brand is introducing eyewear in the industry. The UK-based distributor has the licence for worldwide travel retail sales.
A variety of lightweight and design-led McLaren sunglasses will be available for both men and women.
Nine skus have been chosen for travel retail, ranging in price from US$120-170.
Whitehouse Managing Partner Geoff Hutley said: “Our strategy is to approach the key F1 hubs such as Shanghai, Singapore and Sao Paulo of course. The name McLaren has a great history behind it and is a really strong brand that transverses outside just the F1 fanbase.”
For more information, contact Geoff Hutley, tel: +44 (0)7875 174405 or e-mail: ghutley@whitehousetravel.co.uk.
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Nine McLaren skus have been chosen to premier in travel retail, ranging in price from US$120-170 |
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