USA. WHSmith North America has debuted its in-store travel retail media network, developed in partnership with specialist SMG.
Designed to drive sales and loyalty through lasting branded experiences, WHSmith North America Media Network allows brands to engage consumers across more than 300 WHSmith North America locations, reaching shoppers in-store and through digital offsite channels.
It also taps into the increasing in-store retail media spend, projected to hit US$1.06 billion by 2028.
WHS Media integrates in-store and offsite campaigns with data-driven insights, connecting advertisers with a unique consumer audience of 3 million daily travellers across North American airports. These travellers, outside their regular routines, have greater disposable income, are receptive to messaging and are inclined to make impulse purchases.
Campaign insights are tracked using key performance metrics such as sales lift, impressions, click-through rate and compliance, providing a comprehensive view of the campaign’s impact.
In a social media post, WHSmith North America said: “We’re passionate about bringing fun back to travel retail, and WHS Media, powered by SMG North America, enables brands to reach our shoppers through immersive experiences that consumers will take with them to their destination and back home.” ✈
