UK. Travel retailer WHSmith has opened a new store in the airside departures concourse at Belfast International Airport, extending its presence at the Northern Ireland gateway as part of the airport’s wider redevelopment programme.
The outlet offers a broad travel retail proposition spanning food & beverage, health and beauty, books, magazines and travel essentials, including a mix of local and international brands.
The store includes a food-to-go offer and products aimed at last-minute travel purchases.
The retail unit features a new design concept incorporating Belfast-themed elements, including a mural of the city, while the surrounding departures area has been reconfigured with increased ceiling heights and floor-to-ceiling glazing overlooking the airport apron.
The opening forms part of Belfast International Airport’s ongoing £100 million (US$134 million) investment programme, focused on upgrading passenger facilities and enhancing the overall airport experience.
WHSmith CEO of UK, International and Australia Andrew Harrison said, “We’re excited to bring our world-leading one-stop shop offer to Belfast International, making it easier than ever for customers in Northern Ireland to get everything they need ahead of their journey.
“Our new store combines best-in-class design with local character, including a Belfast mural that celebrates the city.
“This is a strong and growing market, and I look forward to seeing how the store performs throughout our peak summer trading period.”
Belfast International Airport CEO Dan Owens commented, “We are really pleased to see this new WHSmith store come to life, particularly given the positive response from our passengers.
“The size, design and quality of the offer add real value, enhancing both convenience and the overall airport experience.” ✈
