AUSTRALIA. Sydney Airport has partnered with APGP Retail and popular Mamamia podcast You Beauty to open a pop-up store at the T2 Domestic Terminal.
In an Australian first, the You Beauty pop-up showcases a collection of Australian and New Zealand skincare brands including Trilogy, Lanolips and Sukin (full list below). Part of the Mamamia network, You Beauty is hosted by Executive Editor and beauty expert Leigh Campbell and taps into the rising popularity of podcasts among mobile audiences, said Sydney Airport.
Sydney Airport General Manager Retail Glyn Williams said: “We’re always looking to the broader market and taking on board customer feedback to deliver an exceptional retail experience, so we’re honoured to bring the You Beauty concept to life in another Australian first.
“We’re also extremely proud to support the Australian and New Zealand skincare brands featured within You Beauty’s beautifully designed store. We’re looking forward to seeing our customers enjoy this unique, limited-time experience.”
Leigh Campbell said: “We’ve had such amazing success with You Beauty with an incredibly supportive audience, so I’m very proud we have an opportunity to take the concept to the next level and open our very first store at Sydney Airport’s T2.”
Director of APGP Retail Edward Tanzil said the idea to partner with the Mamamia network was formed after hearing its founder, Mia Freedman, speak at a Sydney Airport event.
“The timing was perfect for a concept tailored to the busy Christmas period,” he said. “You Beauty is the ideal brand to bring to life at this time of year – it’s fresh and fun, and we know the curated brands will resonate with customers.”
The You Beauty store is live until March 2019 and is located near the T2 casual dining precinct on the way to Gate 31.
