UK. Molton Brown has partnered with World Duty Free (Avolta) to roll out a festive gifting campaign across major UK airport hubs.
Under the banner ‘You know them. We know gifting’, the campaign underscores Molton Brown’s focus on celebrating the human connections that define holiday gifting.
It highlights the brand’s seasonal offer, which is supported by in-store services such as personalised wrapping, fragrance consultations and complimentary bottle engraving in Heathrow Terminal 5.
The seasonal campaign appears at a series of high-profile festive Beauty Stations and Must Have Tables across the World Duty Free network.
Beauty Stations are running at Bristol, London Stansted, East Midlands and Leeds Bradford airports as well as Manchester Airport Terminal 2 and London Heathrow terminals 2 and 4 from 5 November to 3 December.
In addition, Molton Brown is introducing Must Have Tables at London Stansted and London Heathrow terminals 2 and 5 from 4 December to 4 January, extending visibility during the peak holiday travel period.
The ‘You know them. We know gifting’ campaign features a group of British influencers who share their own festive gifting stories. Content creators Victoria Magrath and Isaac Hudson feature prominently, reflecting on the gifts and personal connections that shape their own holiday celebrations.
In addition, Molton Brown has introduced a festive collection of limited editions in travel retail.
Highlights include a pink and gold bottle design for the Oudh & Rose Dunes fragrance and updated Christmas Crackers that pair a 7.5ml EDP with a 30ml Body Wash.
“We’re delighted to once again work closely with our key strategic partner Avolta to elevate the Molton Brown experience for travellers across key UK airports this festive season,” commented Molton Brown Key Account Manager Global Travel Retail Rohanne Collis.
“This latest collaboration builds on our shared passion for quality, craftsmanship and gifting – bringing a touch of festive magic to the airport environment.
“Our seasonal Beauty Stations and curated Must Have Tables offer a dynamic and engaging way to connect with passengers, highlighting our iconic collections and making it easy to find the perfect gift. The installations are a key part of our strategy to deepen brand engagement and drive premium gifting in travel retail.” ✈
