INTERNATIONAL. L’Oréal Luxury Products Travel Retail Europe, Middle East & Africa has created a new fragrance animation for Yves Saint Laurent (YSL) called “Wherever.Forever”.
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Yves Saint Laurent’s eye-catching “Wherever.Forever” animation, at Paris Charles de Gaulle S3 |
The event, which began in May and will run until the end of August in key European hubs such as Paris CDG, London Heathrow, Munich, Istanbul and Helsinki, aims to allow travellers to discover – or re-discover – YSL’s flagship fragrances, including Opium, Parisienne, L’Homme and La Nuit de l’Homme.
Impactful podia and special gondolas have been built to highlight the eye-catching “Wherever.Forever” visual. Shop windows are also showcasing the event.
In addition, in Paris CDG and Orly airports, YSL ambassadors have been handing out flyers inviting travellers to indulge themselves in the YSL universe, and receive a special gwp.
