Yves Saint Laurent selects Emily Blunt to be the new face of Opium

Yves Saint Laurent has confirmed that British actress Emily Blunt is to be the new face and ambassadress for its Opium feminine fragrance.

Blunt’s most well-known roles to date are the career-minded secretary in the The Devil Wears Prada, and the queen in the biopic The Young Victoria. Both performances earned her Golden Globe and BAFTA nominations. In addition, she won a Golden Globe for Best Supporting Actress for her TV role playing Natasha in Gideon’s Daughter.

Actress Emily Blunt will feature in the new ad campaign for YSL’s Opium fragrance, which breaks this month


“I am very honoured to have been chosen to be the face of Opium by Yves Saint Laurent,” commented Blunt. “I have huge admiration for the house”¦and feel it has always truly understood the expression of elegance. It is a really exciting experience to embody this legendary fragrance, which has stood the test of time without its allure ever being diminished. Being a part of this new campaign and being able to tell the story of this very evocative fragrance is a real thrill.”

“Opium is more than a fragrance; it’s a myth that embraces the whole history and values of our house,” noted Renaud de Lesquen, President of YSL & Designer Brands. “Over and above her beauty and elegance, we were impressed by the career and artistic options of Emily. She quite obviously embodies who we feel to be today’s Opium’s woman.”

Blunt will feature in the new TV ad campaign, which breaks this month, in addition to the print and outdoor campaign, shot by Patrick Demarchelier.

According to Nathalie Duran, Deputy General Manager Yves Saint Laurent Parfums, this new campaign features a fiery, almost reckless woman with “magnetic seduction”, which nobody or nothing can resist.

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