UK. Building on the success of last year’s promotion, Pernod Ricard World Trade has unveiled a new gift tin for Pernod, the most widely-exported anise brand worldwide. From July, the new Pernod tins will hit the shelves of travel retail outlets throughout Europe, including London Heathrow, Paris CDG and Zurich.
The new gift tin has an eye-catching contemporary silver colour and “bubbles” design, which gives a glimpse of the Pernod logo. The tin contains a 100cl bottle of Pernod, and will retail at the same price as a standard 100cl bottle of Pernod.
James Clarke, marketing director of Pernod Ricard World Trade, commented: “Last year’s tin was highly successful amongst travellers, and we are confident that the new design will be equally popular, and will help cement Pernod’s already strong Summer sales.”
MORE STORIES ON PERNOD
Pernod and Ricard report success with Summer promotions – 04/11/03
