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Toblerone Plush Dog Tube |
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Toblerone Travel Diary Box |
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New displays |
SWITZERLAND. Kraft Foods World Travel Retail is to present its cast of celebrity brands at the TFWA World Exhibition in Cannes – including the power brands Toblerone, Milka, Daim, Marabou and Twist (Stand number: Riviera Village RG5)). [See separate story on Kraft’s re-launched Cote d’Or range.]
Toblerone: The flagship brand and number one confectionery seller in travel retail is offering two new novelties for children and introduces a St Bernard dog character called Bernie. A new merchandising/display initiative is now available for the category’s top performer.
Milka: Builds on its all-round family appeal with its Alpine Milk chocolate presented in a “visually-strong” novelty launch.
Daim, Marabou and Twist: The popular Nordic products are providing travellers with fresh novelties, with a focus on the snacking/sharing qualities.
The product launch details in full
Toblerone
The focus for Toblerone in 2007 will be on the children’s segment, based on analysis of consumer needs and trends.
The lovable Saint Bernard dog Bernie has been chosen as an ambassador for the Toblerone children’s range. The St Bernard breed was chosen as it is known to live in the Alpine region and is a Swiss icon.
“The transparent packaging means Bernie has instant on-shelf appeal and also allows consumers to see the chocolates inside,” explained Kraft’s Natalia Sanz. “The design of the two new kids’ items has been developed in line with the Swiss theme featuring Edelweiss flowers and a mountain landscape. The combination of hot foil printing and a matt lacquer finish adds a classy touch to these eye-catching launches.”
The updated range will consist of the popular Kids Bag 300g, the new Plush Dog Tube 175g and the new Travel Diary Box 180g.
Toblerone Plush Dog Tube: The tube features a St Bernard plush dog, Bernie, who is targeted at young children aged 6-9. The presentation is designed as a souvenir from journeys abroad. The pack contains 14 Toblerone Milk Minis (175g) in shiny gold foil wrappers.
Toblerone Travel Diary Box: The triangular travel diary presentation is for older children (aged 9-11) and features Bernie on the cover. The diary enables children to write about their adventures while travelling – an ideal travel entertainment item, according to Kraft. The box contains 30 Toblerone Tinies Milk and White (180g). The bite-sized Tinies are said to be ideal for children, being only 6g per single piece.
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Milka Cow 345g |
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Marabou Daim |
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Twist |
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M and Non Stop XXL bags |
Toblerone sets new display standards
Also new are a selection of display solutions which Kraft reckons will act as signposts for the entire confectionery category.
At the heart of the new collection is a pyramid design, complete with a rotating Toblerone chunk, which combines product impact with its triangular shape and dazzling colour.
Kraft Food offers a full range of merchandising options with a choice of units – wall bay, gondola end and column, plus mobile display units on wheels which are especially suitable for smaller outlets.
The units will be individually tailored to suit any shop’s requirements and all of them allow effective merchandising of various pack formats, showing a clear hierarchy from top to base, said Kraft.
Milka
The Milka chocolate brand aims to seduce consumers with the magical Alpine world. The global popularity of the Lilac Milka cow has been the inspiration for the new Milka Cow 345g line, designed as an informal gift. The cow head-shaped pack is a travel-retail exclusive with a window and a carrying handle, offering visibility on the shelf. It is filled with Alpine milk chocolate in individually-wrapped Naps.
Marabou and Daim
Two of Sweden’s strongest brands – Marabou Milk Chocolate and crunchy Daim caramel – has resulted in Marabou Daim tablet 250g, a travel exclusive.
Twist
The top-selling Nordic brand Twist boasts a new mix of bites following consumer preferences. A travel-retail exclusive assortment has been put together with 13 varieties of twist-wrapped chocolates and toffees
in colourful, sparkling foil wrappers. The mix includes Banan as well as new Nougat Perl, Golden
Toffee and bite-size Toblerone One By One.
M and Non Stop
Kraft’s M and Non Stop bags are given a contemporary and dynamic design, featuring “explosions of chocolate” including a flag XXL Bag to highlight the travel-retail exclusive size and value of the eye-catching products.
M chocolate-covered peanuts and Non Stop chocolates are designed for sharing a snack when travelling. Available in 300g and 275g versions.
Look out for for images of the range later this morning.
For details, contact Natalia Sanz, Kraft Foods Switzerland Ltd, World Travel Retail, Bellerivestrasse 203, P.O. Box 1531, CH-8032 Zurich, Switzerland, tel: +41 44 387 83 00, fax: +41 44 387 83 83, e-mail nsanz1@krafteurope.com
MORE STORIES ON KRAFT FOODS
Kraft evokes the mythical world of Côte d’Or – 11/10/06
Kraft not cowed by Sofia Airport’s Milka success – 14/06/06
Kraft urges business partners to log on – 30/03/06
Kraft focuses on power brands at IAADFS – 15/03/06
Kraft on song as Mozartmania lifts Mirabell brand – 27/02/06
