Coty has extended the Daisy Marc Jacobs fragrance franchise with Daisy Love Marc Jacobs. The perfume is launching this month in Europe travel retail before rolling out to Asia and the Americas in May.
The scent is available as a 50ml and 100ml edt spray, priced at US$75.50 and US$92 respectively. A 150ml body lotion completes the line.
Daisy Love Marc Jacobs features crystallised cloudberries atop a heart of daisy tree petals. The dry-down blends cashmere musks and driftwood.
The Daisy Love clear glass bottle is faceted with raised petals at the top to give the illusion of the sun casting a floral shadow. The cap features a single oversized daisy bloom.
Daisy muse Kaia Gerber and models Aube Jolicoeur and Faith Lynch star in a campaign, shot by Alisdair McLellan. The campaign is said to celebrate “the beauty of sisterhood and friendship”.
