FINLAND/SWEDEN. The first ‘floating’ Tommy Hilfiger store has opened on MS Silja Symphony, a cruise-ferry owned by Tallink Group.
The store covers 70sq m on the ferry, whose maximum capacity is 2,626 passengers.
Tommy Hilfiger products have been available on Tallink vessels before though not in a standalone shop. In a statement, Tallink said that items would be available up to 20% cheaper than in onshore stores.
Source: AS Tallink Grupp
Tallink Duty Free CEO Aimar Pärna said: “Tommy Hilfiger’s products are very popular among our customers and, as the brand’s product range has grown, we decided with Tommy Hilfiger’s representatives that it was time to meet our customers’ expectations and open a stand-alone Hilfiger store with wider choices.”
