SOUTH KOREA. Our occasional editorial series today comes from Instagram and features Lotte Duty Free’s latest editions of its LDF Original Series of short films.
As reported, ‘Melody of the Stars’ features three episodes focused on stories of girl band Aespa’s support for sustainable travel, in which the band members go on a stargazing trip to Australia. Lotte Duty Free plans to donate KRW20.23 million (US$16,217) to environmental protection causes in line with the sustainable travel campaign.
Aespa members deliver messages about preserving the earth in four languages, English, Japanese, Chinese and Korean. The title of the film is taken from the song of the same name, which is used as background music in the video. This is the third film in the LDF Original Series, which began last October.
Alongside the donation to environmental causes, customers who purchase over a certain value of domestic products at Lotte Duty Free’s downtown stores in Korea (Seoul Myeong-dong and World Tower, Busan and Jeju) will receive a free Aespa poster while stocks last. ✈
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