Nestlé International Travel Retail (ITR) will feature new products from key brands KitKat, Smarties, Nestlé Swiss and Nescafé at the upcoming TFWA Asia Pacific Exhibition in Singapore (Basement 2 L32).
The company will also reinforce its ambition of driving food to become the most shopped category in the channel. Nestlé ITR is sponsor of the TFWA Asia Pacific Conference welcome coffee on 8 May, featuring Nescafé Roastery Coffee and KitKat Senses Mini-Desserts and Mini Moments.
Other KitKat lines to be spotlighted at the exhibition include KitKat Roasted Almond Senses Tablet, KitKat Peanut Butter Gift pack and KitKat two flavour Mix Sharing bag, including a new white variety.
The Smarties Cool Creatures set is designed to inspire imagination and sea exploration through learning and augmented reality. The kit includes four sea-creature construction sheets, a play mat, eight pencils and sticker sheets. It also includes four mini tubes of Smarties in recyclable paper packaging.
The Nestlé Swiss 170g tablet range includes new addition Milk Chocolate and Hazelnut.
Nescafé Roastery Collection and new Nescafé Azera Americano, a barista-style coffee collection in original, decaff and intense options and targeting younger consumers, will also be featured.
Nestlé ITR Global Head of Marketing Aura Sanchez said: “We are delighted that the exhibition is now back post the COVID pandemic, reflecting the ongoing recovery within the region. This will be my first time at the show, and I am very excited to be meeting with our regional customers and partners, reinforcing our relationships and continuing to drive our ambition of Food becoming the most purchased category, delivered through our VERSE model (Value, Engagement, Regeneration, Sense of Place and Execution).”
Sanchez underlined Nestlé ITR’s success at the recent China International Consumer Product Expo (Hainan Expo) in Hainan. “Now that the Chinese can travel again internationally, we see many opportunities for our brands as chocolate consumption per head continues to grow,” she added.
Sanchez noted consumer interest in Nestlé’s sustainable agenda, “indicative of the global shift towards the expectation of CSR from all brands”.
“Regeneration is a key element of VERSE and, in Singapore, the company will be presenting various aspects of Nestlé’s commitment to an environmentally and socially responsible agenda, much of which has important application within the travel retail channel.”
She pointed out that plastic-free packaging has been introduced for all Smarties products, and the KitKat Vegan traveller’s pack was introduced last year. She also highlighted Nestlé’s ‘Cup of Respect’ and the Nestlé Income Accelerator Programme, helping farmers to reach a living income.
“All these innovations stem from a company committed to using Nestlé’s global scale, resources and expertise to contribute to a healthier future for people and the planet.
‘We believe that, as part of the Nestlé family, we are in a very strong position to offer retailers and airports guidance on consumer’s sustainable expectations and work with them to not only reach but surpass their CSR ambitions,” Sanchez added. 
