Images of the Day: Chivas Regal and Royal Salute strike a colourful pose at Bahrain Duty Free

Our regular feature, brought to you in association with Strange Nature Gin from New Zealand, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.

BAHRAIN. Our chosen images today come from Bahrain Duty Free, where Pernod Ricard recently made use of prominent wines & spirits space to showcase the latest Royal Salute and Chivas Regal editions via a colourful pop-up.

The space creates “an interactive and engaging experience for travellers,” said Bahrain Duty Free.

How Bahrain Duty Free and Pernod Ricard brought key brands Royal Salute and Chivas Regal colourfully to life using a range of sensory tools

In the Royal Salute zone, visitors can take a special whisky nosing experience and discover a range of luxury accessories reflecting the brand’s prestige.

In adjacent space space dedicated to Chivas the retailer and brand owner have created “a modern, dynamic ambiance” with cutting-edge designs, bold colours and interactive displays.

Travellers are engaged with the brand’s Whisky Selector wall, where they can also capture photographic moments with Chivas’ infinity mirror.

Bahrain Duty Free said: “This pop-up experience serves as a momentary escape into a world of refined aesthetics and modern trends. Whether it is a last-minute indulgence or a carefully planned purchase, the space promises a delightful interlude for those who appreciate an elevated travel experience.” ✈

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