Our regular feature, brought to you in association with Duty Free Global from Ireland, celebrates memorable scenes, moments, launches and campaigns related to the global aviation and travel retail sphere.
AUSTRALIA. Today’s image selection comes from Sydney Airport Terminal 1, where Heinemann Oceania has introduced a playful Benefit Cosmetics ‘The Benemart’ pop-up. The activation, running until 10 December, features a vibrant pink-and-white chequered pattern.
Product gondolas are stocked with festive cooking-inspired cosmetic bundles, cleverly designed to add a twist to holiday gifting.
These include Hook’d on Lashes, Soup’d Up Beauty and Piping Hot Beauty bundles. Shoppers who purchase any holiday set will receive a complimentary pink tote bag.
True to Benefit’s bold brand positioning, the ‘Benemart’ concept features engaging visual elements that make it an Instagrammable hotspot for travellers. ✈
