INTERNATIONAL. Effy Jewelry, one of the most prestigious brand names in the world of luxury cruise retail, has unveiled its boutique onboard Star Princess, in time for the ship’s maiden voyage this autumn.
Evoking the sophistication of the brand’s Fifth Avenue flagship, the Effy Hematian boutique delivers Effy Jewelry’s signature New York luxury experience at sea.
The boutique offers a distinctive shopping experience, showcasing exclusive pieces that reflect Effy Hematian’s artistry, precision and signature bold design.
Effy Jewelry President Bobby Hematian said: “It’s a true privilege to bring the grandeur of Fifth Avenue to Star Princess. This boutique is about showcasing one-of-a-kind pieces that embody the craftsmanship and passion my father, Effy Hematian, instilled in everything we create.
“Each piece tells a story of artistry and dedication, and we’re honoured to offer our guests the chance to experience that legacy in such a unique way while creating memories that will last a lifetime.”
Guests can enjoy a personalised shopping experience in the boutique’s VIP room, inspired by Effy’s signature teal jewellery box, featuring rare creations.
The opening reflects the long-standing partnership between Effy Jewelry and Princess Cruises, with a focus on enhancing the guest experience.
Princess Cruises Vice President, Onboard Revenue Alfredo Jimenez said, “Our longstanding partnership with Effy Jewelry continues to shine as we welcome their stunning new boutique aboard Star Princess, debuting this fall.
“Inspired by its iconic Fifth Avenue flagship, this elevated retail experience reflects our shared commitment to luxury, innovation and unforgettable guest experiences.” 🛳️
