CHINA. China National Service Corporation (CNSC) will showcase a diversified portfolio at the upcoming China International Consumer Products Expo (Hainan Expo) in Haikou, led by its core wellness and health range, alongside emerging duty-free categories, including pet supplies and musical instruments.
The Hainan Expo, now in its sixth year, is taking place on 13-18 April.
The Sinopharm-owned travel retailer will exhibit under the theme ‘Toward a Shared Future of Wellness and Beauty’, highlighting its distinctive duty-free categories and leveraging its parent company’s health industry resources to integrate retail, experiences and services for global consumers.
The immersive exhibition space will merge duty-free retail with experiential elements, highlighting innovative health products and wellness services, while reinforcing the company’s commitment to China’s healthcare industry as a state-owned enterprise.
Breaking from traditional exhibition formats, CNSC’s booth adopts a ‘healthy and better life’ concept, organised into three zones dedicated to duty-free retail, health products and wellness services.
Within this setting, CNSC has also introduced a global fashion zone, while collaborating with sister companies to further advance its ‘duty-free + health’ model.
Setting the gold standard in travel retail
Positioning itself as a preferred gold retailer, the company draws on its extensive brand portfolio, competitive duty-free pricing and professional service standards, as showcased through the ‘Gold Street’ at its Sanya store.
CNSC is exhibiting a curated gold portfolio at the expo, featuring established brands such as TSL, 3D-GOLD and Luk Fook, with each brand highlighting intangible cultural heritage techniques and premium-quality design.
Refreshing the category mix with musical instruments and pet products
CNSC was one of the first retailers to respond to Hainan’s October 2025 offshore duty-free policy update, adding pet supplies and portable musical instruments to its category mix and bringing the total to 47. The retailer is presenting these new offerings for the first time at the expo.
The event marks the expo debut of popular American brand Fender, showcasing collectible pieces from its instrument range.
At the pet products area, Mao & An’s best-selling AI smart collar will be on display, enabling pet health monitoring through heartbeat, respiration and emotional indicators, and serving as an ‘interpreter’ of the human–pet bond.
Nooké by Dreame Technology is also presenting its AI-powered solution, aimed at enhancing communication between humans and pets.
Fragrances and spirits driving self-indulgent consumption growth
CNSC is targeting the growing self-indulgent consumption mindset among younger consumers, with a strong portfolio of global premium fragrance brands, including Yves Saint Laurent and Giorgio Armani.
The trend also extends to the spirits category, with the retailer showcasing a mix of international and homegrown brands. Hennessy and Duc de Fugue lead the line-up, alongside Chinese baijiu Moutai, which appears with a refreshed image designed for overseas markets.
Alongside the classic Feitian Moutai, a series of rare products is being showcased, including the 2025 World Expo commemorative liquor, underscoring the cultural heritage of Chinese spirits.
As a key Chinese brand with a growing global footprint, Moutai’s participation at the CNSC booth reflects both its international ambition and CNSC’s platform strength in enabling Chinese brands to expand overseas.
The ‘duty-free + health’ model
Supported by Sinopharm’s health sector expertise, CNSC has accelerated its growth in recent years, strengthening its ‘duty-free + health’ model to leverage the rising global demand for health-related products.
A key highlight of the exhibition will be a collaborative presentation by CNSC’s sister companies, Sinopharm Health and Sinopharm Wellness, featuring diverse products and services within the health and wellness zone.
The health products section will spotlight innovative nutritional technology, with the launch of products designed to lead what the company calls the ‘brain health revolution’.
Within the same zone, Sinopharm Health has also created a ‘Health Market’ featuring brands such as FANCL, Restorin, Nature Made and Chong Kun Dang, offering nutritional supplements for different health needs, alongside advanced anti-ageing solutions.
An expanded range from the Deep Reversal (深度逆转) brand will be launched, including brain health supplements in the GPCPS series, featuring the Lingguang Bottle and Wenqu Bottle – rare formulations with a synergistic blend of GPC and PS.
Also featured are the brand’s best-selling Antarctic Krill Oil, with a marine phospholipid content of 61.5%, and premium magnesium tablets, which integrate four magnesium sources led by L-threonate magnesium for improved absorption and efficiency.
Chinese tonic brand Xianyan (仙晏) will also be on show, with a portfolio that spans traditional premium tonics to modern light health products. The range features authentic ingredients such as bird’s nest, Huoshan Dendrobium and Canadian ginseng, alongside innovative offerings including fish maw porridge and fish maw soup.
The wellness section will leverage an integrated advantage across six areas: medical care, rehabilitation, wellness, nursing, travel and learning, to create an immersive, full-lifecycle health-management experience.
The technology rehabilitation experience zone features a smart device matrix that includes health-monitoring devices, rehabilitation equipment, eyecare products and other assistive technologies.
The national wellness travel and lifestyle experience zone is integrated with 54 wellness bases across 18 provinces and regions, using interactive smart screens to demonstrate a scalable ‘wellness + travel’ model.
The cultural wellness and learning experience zone further combines senior education with wellness and residential travel offerings, supporting more holistic lifestyle solutions for ageing consumers.
Also launching is a skincare line from Sinopharm Wellness, comprising a day cream, night cream and two serums, all formulated with a 30% concentration of Pro-Xylane (hydroxypropyl tetrahydropyrantriol). Reinforced by a professional-grade anti-ageing repair complex, the line underscores a significant step forward in anti-ageing skincare innovation.
Extending its Hainan Expo showcase beyond Haikou, CNSC will activate a Hainan Expo Designer Discount Zone at its Sanya store. Visitors who present their Expo credentials can enjoy exclusive privileges, creating a connected retail journey across locations.
To mark the launch of the 8th Brand and Quality Online Shopping Festival on 15 April, CNSC’s Sanya store will simultaneously open a themed market, running through 17 April, featuring curated product selections and interactive events.
On 17 April, a dedicated pet salon will serve as the launch platform for Mao & An, supported by interactive, pet-focused activities to promote a technology-enabled, emotion-led approach to pet care. 🏝️
