Swiss herbal confectionery specialist Ricola has launched two travel retail-exclusive (TREX) product formats designed to drive discovery, sharing and gifting opportunities for travellers.
The Ricola Tower Sharing Pack Assorted Sugar Free Herb Drops and Ricola Gift Set Assorted Sugar Free Herb Drops will launch from July.
Ricola Senior Account Manager Europe Travel Retail Ann Nee Lim commented: “We know that travel retail shoppers are looking for products that offer something different from what they can find at home, whether that’s a thoughtful gift or an opportunity to discover new flavours.
“These exclusive new formats have been developed specifically with those consumers in mind, bringing together some of our most popular herb drop varieties in packs that encourage sharing, exploration and gifting. They also provide our retail partners with a differentiated proposition that reflects the unique role of travel retail as a channel for discovery.”
The Ricola Tower Sharing Pack features ten individual 27.5g packs across six of the brand’s best-known sugar free herb drop varieties: Original Herb, Lemon Mint, Eucalyptus, Elderflower, Cranberry and Menthol.
Designed for sharing, the format enables consumers to sample a variety of flavours during their journey or share them with friends and family.
The Ricola Gift Set Assorted Sugar Free Herb Drops is a 180g assortment featuring Original Herb, Lemon Mint, Elderflower and Mountain Mint varieties. The pack is presented in a premium, giftable format. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel, our dual WeChat Video platforms and (coming soon) Xiaohongshu. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
