Coty has expanded the BOSS Bottled Beyond fragrance universe with the launch of BOSS Bottled Beyond for Her, marking the line’s first women’s edition since it was introduced in 2025.
The brand’s ‘BOSS Recognize BOSS’ platform centres on the idea of success achieved through collaboration, inspiration and mutual support. The BOSS Bottled Beyond for Her fragrance line will be showcased via a dynamic campaign in global travel retail in coming months.
For the women’s launch, BOSS has appointed three new global ambassadors: Academy Award-winning actress and producer Jessica Chastain, singer-songwriter Becky G and Olympic long jump champion Tara Davis-Woodhall.
According to the brand, the trio was selected to reflect the fragrance’s positioning around radiance, depth and determination while reinforcing the campaign’s focus on collective success and empowerment.
BOSS Bottled Beyond for Her introduces a new peony and maple syrup fragrance accord, combining floral notes with a sweeter gourmand profile. The scent is presented in a refillable bottle inspired by the brand’s Double B Monogram, with sculptural curves designed to reflect the balance between softness and strength.
The fragrance is available in 30ml, 50ml and 100ml refillable Eau de Parfum formats, supported by a 150ml refill. The range also includes a 10ml travel spray and a perfumed body lotion.
The BOSS Bottled Beyond for Her campaign brings together ambassadors from entertainment, music and sport as BOSS continues to broaden the franchise’s reach.
Oscar award-winning actress Jessica Chastain joins the campaign following a series of recent career milestones, including receiving the 2024 American Cinematheque Award and a star on the Hollywood Walk of Fame in 2025. Alongside her acting career, she is active in gender equality and humanitarian initiatives.
Mexican/American singer Becky G brings a global music profile to the campaign, having accumulated more than 28 billion career streams. She has won multiple accolades, including American Music Awards, Latin American Music Awards, E! People’s Choice Awards, and a Billboard Music Award.
Olympic gold medallist Tara Davis-Woodhall completes the ambassador line-up. Following her victory at the Paris 2024 Olympic Games, she secured a second world championship title in 2025 and has become an advocate for the continued growth of women’s sport. She and her husband, Paralympic gold medalist Hunter Woodhall, are one of the most influential and inspiring power couples in sports.
The original masculine BOSS Bottled Beyond campaign featured actor and director Bradley Cooper, singer Maluma and Brazilian footballer Vinícius Júnior as ambassadors for the men’s fragrance. As reported, The Moodie Davitt Report was on location in New York for the official launch in 2025. ✈
