Fashion and lifestyle brand Kashkha has launched two destination-inspired and culturally relevant collections: Silk Stories and Woven Arts.
Silk Stories is a collection of silk scarves conceived as wearable souvenirs. Each design is inspired by the culture and heritage of the destination in which it is sold, translating local elements into contemporary fashion pieces.
Woven Arts is a capsule collection of printed cashmere wraps featuring hand-drawn artwork inspired by cultures from around the world. Positioned as wearable art, the collection combines storytelling with craftsmanship to appeal to travellers looking for memorable gifts and souvenirs.
The destination-inspired collections build on Kashka’s growing momentum in travel retail. The brand is currently available in own-brand stores at Hamad International, Singapore Changi and Kuala Lumpur International airports, alongside supply partnerships in Saudi Arabia with Lagardère Travel Retail and Gebr. Heinemann.
Kashkha Head of Travel Retail Aashish Bajaj said: “Travel retail gives brands a unique opportunity to create products that capture the spirit of travel itself. Both Silk Stories and Woven Arts have been designed to offer travellers something meaningful – beautiful pieces that tell a story, celebrate different cultures and become lasting reminders of their journeys.”
Kashkha will showcase Silk Stories and Woven Arts at the TFWA World Exhibition & Conference in Cannes (27 September-1 October), where it will exhibit at Stand G39 in the Yellow Village. ✈
