Pringles is set to debut its Nachos Sharing Crisps range at the upcoming TFWA World Exhibition (27 September-1 October) in Cannes (Bay 12, Bay Village).
The launch expands Pringles’ offering into the corn-based chips category, with Original, Cheese and Paprika flavours bringing a new sharing proposition to the portfolio. The trio is housed in the brand’s signature tube can and designed for a range of social snacking occasions.
The range will launch across Benelux and global travel retail markets this month, ahead of a wider European roll-out in spring 2027.
In Asia and the Middle East, Pringles Nachos will be exclusive to travel retail.
The range appeals to diverse consumer tastes through three flavour profiles: Nachos Original, with toasted, sweet corn and light salt seasoning; Nachos Cheese, combining buttery Cheddar, green onion, black pepper and sweet corn; and Nachos Paprika, featuring sweet, fruity paprika with subtle heat and mild savoury notes.
The Cannes debut builds on Pringles’ focus on innovation and exclusivity to create new opportunities for consumer discovery and engagement across travel retail.
Kellogg’s Benelux Key Account Manager International Travel Retail Brechje Houben said, “Pringles Nachos gives us a fantastic opportunity to diversify our portfolio into the popular corn-based chips category, while also giving our travel retail partners something genuinely distinctive to offer their shoppers.
“This is a major new introduction for Pringles, and we are committed to supporting it with significant investment across the markets where it’s launching.
“In travel retail, we will leverage in-store visibility and activations to build real momentum behind Pringles Nachos, and give our retail partners all the tools they need to maximise its potential.
“We are particularly excited about the opportunities for our Asian and Middle Eastern partners, where Pringles Nachos will remain unavailable in local markets, creating a strong exclusivity proposition.”
The Pringles Nachos roll-out supports the brand’s wider push to drive growth in priority channels through product innovation and stronger shopper engagement, underpinned by the brand’s global ‘Pass the Pringles’ creative platform unveiled earlier this year.
Launched across domestic and travel retail, the creative platform highlights Pringles as a social snacking choice, reflecting the insight that consumers do not only enjoy eating the snack but also sharing it.
At Cannes, Pringles will demonstrate how it is leveraging product innovation in travel retail, pairing product launches with engaging retail experiences and promotional opportunities.
The Nachos collection adds to a growing line-up of travel retail-focused innovations from Pringles this year, following the debut of the Traveller’s Collection Suitcase Tin in August. ✈
