UK snacks brand Pringles is this month rolling out a travel retail-exclusive (TREX) Traveller’s Collection Suitcase Tin.
The product was previewed at the TFWA Asia Pacific Exhibition & Conference in Singapore this May.
The Traveller’s Collection features a reusable metallic tin styled as a colourful suitcase.
The format is intended to deliver strong shelf visibility while tapping into demand for travel-themed products and collectable keepsakes, Pringles said. Its reusable design extends the product’s use beyond the initial purchase, targeting gifting, impulse and on-the-go snacking occasions.
Each Traveller’s Collection Suitcase Tin contains two 70g cans of Pringles Original, alongside a set of travel-inspired stickers. The stickers can be used to personalise the suitcase tin or decorate other items.
Kellogg’s Benelux Key Account Manager International Travel Retail Brechje Houben commented: “This latest introduction reinforces Pringles’ commitment to driving channel-specific innovation to deliver solutions that resonate with the diverse needs of international travellers.
“Travel retail is the perfect environment for playful, keepsake formats like this, that surprise and delight shoppers. With the Pringles Traveller’s Collection, we wanted to create something that captures the joy of travel, while delivering the Pringles crunch consumers love.
“By including a set of customisable stickers, we are also giving travellers another unique way to interact with the brand and create a lasting memory of their trip.” ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, wines & spirits distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
