Clarins Global Travel Retail has expanded its eye care offer with the Double Serum Eye treatment. The launch is supported by an activation programme spanning 11 countries in Americas and European travel retail across Argentina, Uruguay, Belgium and France, as well as New York (USA).
According to Clarins, the travel retail roll-out builds on the success of the brand’s ninth-generation Double Serum and Double Serum Foundation in the channel.
Described by the French beauty house as its most advanced eye treatment to date, Double Serum Eye is underpinned by 30 years of study into skin longevity and seven years of epigenetics research.
It targets both chronological ageing and the impact of epigenetics (lifestyle and environmental factors), including stress, fatigue, pollution and daily habits.
According to Clarins Research, approximately 85% of visible ageing is influenced by epigenetics, with 15% attributed to chronological ageing. These insights have informed a double anti-ageing formulation that targets both dimensions of ageing.
Double Serum Eye features a biomimetic two-phase formula inspired by the skin’s natural water and oil composition. It combines two-thirds hydric serum with one-third hydrolipidic emulsion to optimise absorption.
The patented hydrolipidic system incorporates key active ingredients including niacinamide, horse chestnut escin and phyto-caffeine. The two phases combine into a single drop immediately before application.
In consumer testing among 81 women, after seven days of use participants reported a -27% reduction in the appearance of blue, brown and purple dark circles, -25% less puffiness and a -23% reduction in the appearance of wrinkles.
The formula contains 96% natural-origin ingredients and is presented in an eco-designed dual bottle made from 94% recyclable materials and containing at least 40% recycled content. A wheel dosing system is designed to enable precise application.
The launch complements the beauty house’s Total Eye Lift, which was relaunched last year in a refillable format. Its formula features organic harungana, which Clarins claims delivers efficacy comparable to retinol, alongside an instant lifting benefit.
Clarins President, Global Travel Retail Alexandre Callens said, “Double Serum Eye further strengthens our skincare offer in travel retail, building on the highly successful ninth-generation Double Serum and Double Serum Foundation launches.
“The next-generation Double Serum Eye underlines Clarins’ leadership in longevity skincare, which is rooted in a heritage of pioneering science and holistic care, where wellbeing extends beyond our skin expertise. We are confident that the Double Serum Eye innovation, supported by our longevity approach, will appeal strongly to international travellers.” ✈
