Duty Free Global Beauty builds K-beauty portfolio for global travel retail expansion

Duty Free Global Beauty is bringing together seven Korean beauty and lifestyle brands as it targets growing opportunities for K-beauty across the channel
Beauty of Joseon blends traditional Korean beauty philosophies with contemporary skincare innovation

Duty Free Global Beauty has revealed its portfolio of Korean beauty and lifestyle brands as it looks to capitalise on growing international demand for K-beauty in travel retail.

The Irish company will represent Beauty of Joseon, Isoi, Daily Weekly, Pleuvoir, Teabless, Holika Holika and Dr.Pepti in the channel.

It will support the brands’ development and distribution across airports, airlines, cruises, border stores and other duty-free and travel retail locations worldwide.

The portfolio spans a broad spectrum of the K-beauty brands. Beauty of Joseon combines traditional Korean ingredients and beauty philosophies with contemporary skincare, while Isoi focuses on naturally derived formulations.

Holika Holika is known for its playful positioning and extensive skincare and cosmetics offer, while Dr.Pepti specialises in peptide-focused skincare.

Daily Weekly offers an everyday beauty and lifestyle proposition, while Pleuvoir combines beauty and personal care with a design-led brand identity.

Teabless completes the portfolio with a contemporary approach to beauty and personal care targeted at trend-conscious consumers.

Peptide specialist Dr.Pepti focuses on formulations designed to support skin rejuvenation and long-term skin health

South Korea exported a provisional US$7 billion of cosmetics during the first half of 2026, up +27% year-on-year, according to figures cited by Duty Free Global Beauty from the Ministry of Food and Drug Safety data, initially reported by Seoul Economic Daily. This followed strong momentum in cosmetics exports of US$11.4 billion in 2025 (Korea Herald).

Duty Free Global Beauty aims to leverage K-beauty’s momentum in travel retail and work with brand partners on tailored channel strategies, market development and consumer engagement.

(Above and below) The Duty Free Global Beauty team is a family affair, combining Ben and Barry Geoghegan (bottom right image, right and third from right, respectively), with Won Kim (same image, on the left) and Jonathan Holland. The company will support its partner brands across airports, airlines, cruises, border stores and other travel retail channels worldwide.

Duty Free Global Beauty Sales Manager Ben Geoghegan said, “We are absolutely thrilled to welcome these amazing brands to the Duty Free Global Beauty portfolio.

“Korean beauty continues to be one of the most powerful and exciting forces in global travel retail, driving discovery, innovation and consumer engagement like never before.”

He added: “These brands each represent a unique expression of what K-beauty can offer, and together they offer travel retailers an incredible opportunity to inspire and entice travellers. We look forward to building something special together across global travel retail.”

The seven brands will be showcased on the Duty Free Global stand (H42, Green Village) at the TFWA World Exhibition & Conference in Cannes later this month.

Click on the video above to watch the full episode of Moodie Davitt Showtime featuring Duty Free Global Beauty Founder Barry Geoghegan, Brandepot Founder Won Kim, Duty Free Global Beauty CEO Jonathan Holland and Duty Free Global Beauty Sales Manager Ben Geoghegan as they discuss their new venture designed to accelerate the global expansion of Korean beauty in travel retail

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