British skincare brand BeautyPro has unveiled the travel retail-exclusive (TREX) Glass Skin Hydrogel Mask Duo, a two-piece treatment designed around the social media-driven ‘glass skin’ trend.
The K-beauty-led skincare brand has brought together two targeted treatments in the Glass Skin Hydrogel Mask Duo: a brightening Vitamin C mask and a deeply hydrating Hyaluronic Acid mask.
Both are colour-changing hydrogel masks designed for 90 minutes or more of wear, gradually turning clear during use.
The Glass Skin: Vitamin C is formulated to leave skin looking brighter and more radiant. Infused with Vitamin C, the hydrogel mask helps condition the skin for a smoother, more even-looking complexion.
The Glass Skin: Hyaluronic Acid combines intensive hydration with skin-conditioning benefits for a plumper, more supple-looking complexion.
The masks feature Hydrogel Technology, using a second-skin base that helps lock in moisture, while offering better ingredient contact with the skin. The Colour Change Indicator gradually turns the masks from white to transparent, providing a simple visual guide when the treatment is complete.
The £10 (US$14) duo offers a £4 saving, with each mask priced at £7 (US$9) when purchased individually.
Both masks also carry BeautyPro’s established vegan and cruelty-free standards, while being designed for single use and suitable for all skin types.
BeautyPro Co-Founder and Product Development Director David Herdman said, “Created in response to growing demand for colour-changing hydrogel face masks, this K-beauty duo offers an easy, accessible way to incorporate brightening ingredients into a routine without over-complication.”
With K-beauty now firmly established beyond its niche origins, the duo also taps into the continued appeal of Korean-inspired skincare, with 60% of Gen Z and Millennials reporting they are more likely to try a product when it forms part of a Korean-inspired skincare routine.
The glass skin trend is also generating significant interest across social media, surpassing 18 billion views on TikTok.
Citing Google search data, BeautyPro noted that search interest in Korean skincare has risen +35% year-on-year, with around 450,000 Google searches recorded each month.
The global hydrogel mask market is projected to more than double from US$465.97 million in 2026 to US$1.06 billion by 2034, according to the Global Hydrogel Mask Market Forecast.
Against this backdrop, BeautyPro is positioning the colour-changing masks as a highly visual product format suited to travel retail. The white-to-clear transformation provides an immediately demonstrable product experience, while the 90-minute wear time gives travellers a skincare treatment that can be incorporated into longer journeys. ✈
*Announcing The TREX Factor – Reaching B2C + B2B Audiences
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube channel and our WeChat Video platforms. EPISODE 1{Click on the YouTube icon to view Episode 1 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2{Click on the YouTube icon to view Episode 2 on the Moodie Davitt STUDIO platform or here to watch on WeChat with Chinese subtitles} In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. EPISODE 3Our third episode features 叠川 The Chuan, which celebrates the vision of French drinks powerhouse Pernod Ricard to create a prestige Chinese malt whisky. Resident TREX Master Martin Moodie is joined on set by Rolls Wang, Retail Manager at Duty Zero by cdf, Hong Kong International Airport. EPISODE 4In this episode we taste two fine whiskies from Japan under the Misaka label – Misaka 12 Years Old Pure Malt PX Sherry Cask and Misaka 12 Years Old Mizunara Cask. Resident TREX Master Martin Moodie is joined by Hong Kong-based Australian entrepreneur, spirits & wine distributor, restaurateur, whisky aficionado and now whisky owner, Harry Kartasis, who introduced the brand to the world. EPISODE 5In this episode, we stay with the house of Misaka. This time around Harry takes us up the premiumisation ladder, as he introduces Misaka 18 Years Old Pure Malt Mizunara Cask and its 21 Years sibling. Like its predecessor edition, Episode 5 was shot inside Harry’s acclaimed Mexican restaurant in Wan Chai, Hong Kong, El Gordo Tacos & Grill. EPISODE 6In this edition, our resident TREX Master Martin Moodie chats with Rolls Wong, Retail Manager at Duty Zero by cdf, the spirits & wine duty-free retailer at Hong Kong International Airport. The subject of their discussion? An extraordinary single malt whisky from Highland Park in Orkney, Scotland, available only at Duty Zero by cdf. Just 575 bottles have been released. All only available through Duty Zero by cdf. Brands or retailers wishing to participate in the TREX Factor should contact Martin Moodie at Martin@MoodieDavittReport.com |
