SOUTH KOREA. Lotte Duty Free has launched a sweeping online-to-offline promotional programme for the upcoming Chuseok golden holiday and wider autumn travel season.
Chuseok, the Republic’s three-day harvest festival and autumn holiday, often dubbed ‘Korean Thanksgiving’, this year falls on 24-26 September. It is traditionally a critical period for Korean travel retailers.
Lotte Internet Duty Free will host an autumn season event themed ‘FALL IN SALE’ until 11 October.
Over four weeks, a total of 60 products will be on special offer. They include eyewear brands such as Saint Laurent and Bottega Veneta, as well as other popular labels including Korean vegan skincare brand d’Alba, premium US footwear house Blundstone and Jung Kwan Jang (South Korea’s leading red ginseng producer).
Popular autumn season products, updated every two weeks, can be found at discounts of up to -70%.
Additionally, a special coupon is available for US$12 off when spending over US$120 (Korean travel retailers’ price in US Dollars) during the event.
Discount coupons will be given in partnership with nine partner airlines, including Korean Air, Jeju Air, and Trinity Air, along with additional benefits for payment methods such as Kakao Pay Money, Payco, Woori, Hana, and Samsung Card.
A ‘Lucky Quiz Event’ to enhance the entertainment element of shopping allows Lotte Internet Duty Free customers to participate once a day.
Those who answer correctly will receive a special coupon for a US$6 discount on purchases over US$50. Customers who spend US$1 or more during the event period after participating in the quiz will receive an additional chance to take part again.
Shoppers can instantly check if they have won by choosing one of three rabbits, with 100 winners receiving two tickets to the Lotte Cinema 2D movie.
Lotte Duty Free’s downtown stores are also offering a range of shopping incentives and offers in a promotion called ‘Lotte Duty Free ONE PASS’.
The campaign runs until 31 October, linking shopping benefits from domestic and overseas duty-free stores.
Travellers who shop at Lotte Duty Free before leaving South Korea can continue to receive discounts and convenience services at overseas stores in Japan, Australia, Singapore, Vietnam, Guam and more.
The Tokyo Ginza store offers benefits such as one day of free luggage storage, VIP tier upgrades, and airport limousine ticket gifts for customers. Other overseas stores will also offer discounts for customers.
Foreign customers visiting South Korea will receive PRE-LDF PAY, membership tier upgrades, and welcome drinks based on purchase amounts.
At Lotte Duty Free’s Myeong-dong flagship and World Tower branch in Seoul, plus the Jeju branch, customers purchasing in the fashion, watches and jewellery category will receive up to KRW1,540,000 (US$1,150) in LDF PAY on weekdays depending on the purchase amount.
On Friday, Saturday and Sunday, customers paying with Naver Pay will receive a double bonus, giving up to KRW1.88 million (US$1,400) in LDF PAY.
A variety of prize events have also been prepared for Korean customers seeking a special travel experience. Starting from 15 September, Lotte Duty Free will jointly host a prize event worth about KRW50 million (US$37,300) in collaboration with Macau’s ultra-luxury resorts for two months.
Through a lottery, 20 winners will be selected to receive the ‘Macau Luxury Travel 2-Person Package’, which includes a round-trip airfare to Macau and two nights at a luxury resort.
For customers preparing to travel to the Philippines, the ‘Philippines, Before You Go’ event will also run until 30 September.
From all Naver Travel Club customers who spend over US$100 at Lotte Duty Free and enter the event, two winners will be selected by draw to receive round-trip Cebu Pacific Cebu tickets and two-night hotel stays.
A Lotte Duty Free representative stated, “We have prepared promotions so that customers can enjoy duty-free shopping with abundant benefits during the Chuseok golden holiday and the autumn travel season.
“We will continue to enhance customer satisfaction by linking domestic and international shopping benefits based on our global network.” ✈
