L’Occitane en Provence has expanded its skincare offer with Divine Targeted Wrinkle Care, the latest addition to its Immortelle Divine collection. It will roll out across selected travel retail doors from October.
Building on more than 25 years of research into the Immortelle flower, the formula complements the existing Divine skincare ritual. It targets five types of expression lines: forehead lines, frown lines, crow’s feet, under-eye lines and nasolabial folds.
Divine Targeted Wrinkle Care combines Immortelle Super Extract, which L’Occitane claims to smooth wrinkles and support natural collagen, with Hexapeptide-8 to soften the appearance of expression lines. This is combined with hyaluronic acid to provide an instant filling and plumping effect.
Immortelle Super Extract is a key ingredient across the Divine range.
According to the brand, efficacy testing showed a 44% immediate blurring of fine lines and wrinkles following the first application. Clinical and efficacy testing after one month also demonstrated visible changes in skin depth, volume and texture.
Longevity by Nature
The launch comes as L’Occitane en Provence marks its 50th anniversary in 2026. It builds on L’Occitane en Provence’s long-standing research into Immortelle, a flower known for retaining its structure and colour long after being picked.
This research has also informed the brand’s ‘Longevity by Nature’ philosophy, which focuses on the biological connections and functions that contribute to skin vitality over time.
Through Longevity by Nature, L’Occitane positions longevity not simply in terms of individual optimisation but through life-sustaining connections.
The concept informs the company’s broader Crafting Life Ties mission, which centres on strengthening connections between beauty, people and nature.
This approach is rooted in Haute-Provence and combines botanical expertise and scientific research with a commitment to the landscapes and communities behind its ingredients.
L’Occitane said its longevity philosophy will help shape the company’s next chapter as it brings together scientific expertise, sustainability and cultural connections while exploring beauty’s role in supporting a longer and more fulfilling life.
L’Occitane en Provence Global Travel Retail Brand Director Melanie Laroche said, “Travel retail gives us a unique opportunity to introduce consumers from around the world to L’Occitane en Provence’s face care expertise.
“With Immortelle Super Extract at the heart of our new Divine Targeted Wrinkle Care treatment, we can share a vision of longevity rooted in both nature and science, while inviting travellers to discover the deeper story and connections behind one of the Maison’s most iconic ingredients.” ✈
