INTERNATIONAL. Welcome to The Moodie Davitt eZine, Travel Retail’s LookBook.
Our cover story turns the spotlight on fragrance as Shiseido Travel Retail Managing Director, Travel Retail Global Business Adele Zhang explores how changing traveller behaviour is creating fresh opportunities for the category.
“Fragrance has always been personal, but today it feels much more intentional,” says Zhang, pointing to growing demand for scents that feel authentic to consumers’ identity, culture and individual taste.
Against that backdrop, she outlines Shiseido Travel Retail’s plans to accelerate growth through selective expansion, distinctive brand identities and richer discovery experiences. As Zhang puts it: “Travel retail is uniquely suited to this because discovery is already central to the traveller mindset.”
Elsewhere in this issue, The Design Solution draws on the transformation of Portugal Duty Free to explore how planning, passenger flow and sense of place can support stronger commercial performance.
We also speak to gateretail’s José Lirio Silva about how sharper curation, digital integration and better use of data can help create a more relevant and connected inflight proposition.
Meanwhile, Falic Group President Leon Falic outlines the company’s expansion plans across the Middle East and North America, spanning luxury retail, beauty and food & beverage.
And as always, our Editor’s Choice pages bring together some of the standout recent developments from across the airport, travel retail and dining sectors.
Please enjoy this edition with our compliments. ✈
