SOUTH KOREA. Lotte Duty Free is strengthening its line-up of renowned Korean products – including K-food and tourism souvenirs – to expand global market access for high-quality goods which the retailer says embody the unique characteristics of Korea.
Following the introduction of various K-food brands such as Lotte Hotel Kimchi, ARIH and Seja Coffee, Lotte Duty Free opened a dedicated Pulmuone brand store at its Gimpo International Airport location on 23 October.
The store offers a wide range of K-food products popular among international tourists, including kimchi, soups and stews and seaweed gift sets.
As part of its ongoing efforts to broaden market reach for exceptional domestic tourism souvenirs, Lotte Duty Free also opened a store at its Jeju branch on 23 October for K-SOUVENIR – a well-known tourism souvenir brand controlled by Korea Tourism Organization.
The store features winning entries from the 2026 Korea Tourism Contest (Souvenir category), which was sponsored by Lotte Duty Free. Notable items include the Gamtae (감태 디저트 세트 – seaweed) Dessert Set, a recipient of the Lotte Duty Free CEO Award.
Lotte Duty Free said it plans to continue showcasing competitive, representative Korean products and creating opportunities for growth. ✈
