Swarovski has underlined its commitment to travel retail with a hard-to-miss stand at the TFWA Asia Pacific Exhibition in Singapore this week (Level 1, R7).
Following successful collaborations in 2023, the jewellery and accessories brand said its participation in the event marks another milestone it its commitment to strengthening partnerships and driving innovation in the travel retail sector.
Swarovski noted a global sell-out increase of +40% compared to the previous year, with the Asia Pacific region emerging “as a powerhouse, registering the most significant growth, a testament to the region’s dynamic market and the brand’s resonance with travellers”.
The brand said its strength in travel retail is fuelled by Swarovski’s LUXignite strategy, which has integrated the brand transformation into the channel. Travellers can already experience the evolution of Swarovski through its new store concept, rolling out across airports and cruise ships worldwide.
Looking ahead, Swarovski reaffirmed its commitment to travel retail as a key driver of growth. The brand aims to capitalise on the gifting market, with a focus on accelerated brand transformation, enhanced collection success through ensuring special channel formats and operational excellence.
Swarovski Head of Global Travel Retail Andreea Marginean said: “We believe that travel retail is Swarovski’s natural habitat. With our unique positioning at the intersection of luxury and broad customer appeal, Swarovski brings a unique gifting allure. We are further strengthening our presence in travel retail and will continue to excite and surprise global travellers.”
Swarovski General Manager India & SEA Lars Schmidt added: “TFWA is a key business platform for Swarovski, giving us the possibility to further strengthen our wonderful partnerships. It also creates a unique spark: we see ideas, projects and business opportunities born here.” ✈
