Acqua di Parma opens counter at Munich Airport

Acqua di Parma has opened a counter at Munich Airport in partnership with Gebr Heinemann.

The Italian fragrance specialist said this is part of a “rapid programme of boosting travel retail”. It also has counters at Milan Linate, Milan Malpensa, Rome Fiumicino, Paris Charles de Gaulle, London Heathrow, Adolfo Suárez Madrid–Barajas Airport, Frankfurt, Copenhagen and Dubai International airports.

With its new counter, opened in partnership with Gebr Heinemann, Acqua di Parma hopes to entice many of the 44.6 million passengers that pass through Munich Airport each year.

Acqua di Parma said it chose Munich airport for its “major strategic importance as a hub for international traffic”.

The new counter is located in an area of high passenger traffic, just beyond security and close to the duty free shop, said the brand.

Colonia is Acqua di Parma’s original fragrance. Created in 1916 – the year the company was founded – it remains a best-seller today.
Launched last year, Colonia Pura is a lighter and more modern interpretation of the classic. It updates the citrus notes of the original with new ingredients including cedarwood and coriander.

The store concept, which is consistent across Acqua di Parma’s international boutiques, features the brand’s signature yellow décor and aims to create a “sunny Italian ambience” that is “sophisticated and welcoming”.

The collection includes Acqua di Parma’s flagship collections, among them Colonia, Barbiere, Le Nobili, Blu Mediterraneo, and the Ingredient Collection.

Chinotto di Liguria, from the Blu Mediterraneo collection, is new for 2018. It is described as a unisex scent “characterised by lively and vibrant top notes of chinotto and mandarin”.

Customers can make use of a personalisation service to have the brand’s distinctive hat box-style packaging hot-stamped.

The brand said the Munich counter “offers travellers a complete vision of the world of Acqua di Parma”.

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