INTERNATIONAL. Aer Rianta International (ARI) has unveiled its global festive campaign under the ‘Light Up Their Christmas’ and ‘Light Up Their Holiday’ slogans.
The campaign aims to highlight the spirit of gift-giving during the holiday season.
It features an array of bright, colourful and playful elements, integrated across ecommerce, pre-travel digital engagement and phygital in-store touchpoints.
The campaign also highlights the value and ease of shopping at ARI’s stores and promotes its various omnichannel services. This includes gift-wrapping stations, Shop & Collect and Click & Collect.
These services are promoted across numerous high-profile visual displays across ARI’s retail network.
The Loop Duty Free at Montreal Airport is one of many stores to introduce the ‘Light Up Their Holiday’ campaign. The campaign has also been rolled out in Cyprus and Ireland.
“This year, the act of gift shopping is somewhat more poignant,” said ARI Global Head of Marketing Laura Toner.
“Gifts will be given in person after long periods apart, some gifts will be given from a distance, or virtually, but for the gift-giver, it is a very special opportunity to light up a loved ones Christmas – it is this spirit, that we have brought to life within our physical and online stores.”
“We are very pleased to bring this amazing holiday campaign to our passengers,” said ARI North America General Manager Jackie McDonagh.
“Many people are travelling to see their loved ones for the first time after many months apart, so it is important to bring some positive spirit to our passengers.
“We may not have the volume of passengers we would normally have over this holiday period; however, it is very important that we have a quality-focused, feel good campaign, including great promotions and value offers, which they have come to expect from us.”
