 |
Aero-Cos President & CEO Nate Barbanel with his team at the recent IAADFS show, where the company was promoting the Vanessa Michaels jewellery brand |
US. Sales and marketing firm Aero-Cos International showed its Vanessa Michaels jewellery brand to international buyers for the first time at the IAADFS Duty Free Show of the Americas last month.
“Vanessa Michaels is a US$200 million brand, part of the Sandstone group, with big sales in major US department stores,” Aero-Cos President and CEO Nate Barbanel told The Moodie Report. “The brand is launching now worldwide and we’re building the line for the international consumer.”
The brand majors on sterling silver and precious stones and cost prices range from US$30 to US$300. A full line of 6,000 skus is available.
Also on the Aero-Cos booth at IAADFS was the affordable iPod-compatible accessories range, comprising iPod covers in different colours, in both mini and regular sizes; as well as earplugs, 3-in-1 car kit, iPod holders, speakers, Firewire cable and chargers.
Also at the company’s booth was the As Seen on TV brand of cosmetics aimed at Central and South Americans, plus the Violight toothbrush sanitiser, which uses UV light to clean toothbrushes (retail price: US$49).
