UAE. Sterling Perfumes’ Armaf has teamed up with TRSS Abu Dhabi (Aer Rianta International) to launch a smart kiosk dedicated to Club de Nuit Bling at Zayed International Airport.
Designed in partnership with UMMI, the space reinvents the traditional fragrance counter with a self-guided retail experience that enables passengers to discover and shop premium scents quickly and intuitively.
Located on the high-footfall route to Gates D at Zayed International Airport, next to the flagship duty-free store, the Club de Nuit Smart Perfume Kiosk provides a fully self-service fragrance shopping experience. The concept extends retail access to passengers who would otherwise pass by without visiting a store.
The platform tracks real-time purchasing behaviour, inventory and demand to drive continuous optimisation. It identifies top-performing SKUs and buying patterns in real time, supporting more informed merchandising decisions.
The kiosk showcases 12 Armaf fragrances, led by the flagship Club de Nuit range.
Armaf Beauty Advisors were on hand during the launch, engaging with passengers and sharing fragrance samples and branded chocolates.
Entrepreneur and Dubai Bling star Ebraheem Al Samadi fronts the Club de Nuit Bling campaign, helping draw attention to the concept in one of the airport’s highest-traffic locations.
TRSS CEO Adrian Bradshaw said, “Even amid the current regional challenges, we remain committed to innovation and to delivering exceptional experiences for travellers.
“The launch of the Armaf vending machine reflects our dedication to embracing forward-thinking retail concepts and shaping the future of travel retail alongside our valued partners, Armaf and Abu Dhabi airports.
“Together, we continue to invest in initiatives that enhance passenger engagement, strengthen strategic partnerships and create lasting value across the airport ecosystem.”
Sterling Parfums Industries Regional Head Zainab Kandil added, “At Armaf, innovation is not only about creating exceptional fragrances; it’s about reimagining how consumers discover and engage with our brands.
“The Club de Nuit Smart Perfume Kiosk represents an exciting step forward in bringing premium fragrance experiences closer to travellers through a format that is accessible, intelligent and designed for today’s consumer.”
Abu Dhabi Airports Senior Vice President Retail Fernando Sanchez said, “At Abu Dhabi Airports, we are committed to driving innovation that elevates the passenger experience and reinforces Abu Dhabi’s position as a leading global aviation hub.
“We are proud to support initiatives that introduce pioneering retail concepts, enhance the airport journey, and reflect the region’s growing influence in shaping the future of travel retail.”
The launch represents the first phase of a wider roll-out strategy. TRSS and Armaf will assess sales performance, conversion rates, passenger engagement and operational learnings to guide future expansion across airports, hotels, cruise terminals and other high-footfall locations. ✈
