Airport Dimensions calls ‘Sleepover’ time for in-terminal sleep station concept

INTERNATIONAL. Airport Dimensions has rebranded its airport in-terminal sleep station product as ‘Sleepover’, replacing its former ‘sleep n’ fly’ brand.

The company said Sleepover is a bold evolution of the previous concept, a direct response to the changing needs of modern travellers.

Pictured above and below are images of the Sleepover concept in Lima’s Jorge Chávez International Airport, which has got off to a flying start according to brand owner and operator Airport Dimensions

The service provides access to a range of comfortable modular pods and cabins, which can be booked by the hour, with optional add-ons such as showers.

Airport Dimensions – which noted Sleepover is positioned alongside airport lounges rather than in competition – said: “For passengers, it replaces improvised naps or the need to leave the airport in search of alternatives with genuine rest and a sense of control over their journey.

“For airports, it provides a flexible way to respond to overnight [passenger traffic] waves, long-haul connections and irregular operations, deploying formats to meet their space and demand requirements.”

Place of rest: The Sleepover facilities in Dubai International Airport Concourse B are pictured above and below

Airport Dimensions sleep station products are already proven at Dubai International and Hamad International airports, the company noted, and more recently at Lima’s new terminal at Jorge Chávez International Airport.

The company said early usage of Sleepover at Jorge Chávez International is showing strong traction, with high demand particularly for ‘Flexisuites’ and ‘Nap Pods’. Here, guests are typically staying three to four hours on average.

Lima Airport Travel Retail Manager Marinela Beke said: “We saw the gap between the public concourse and premium spaces, especially around early flights and long connections. Sleepover closes that gap with a pragmatic approach.

The Sleepover concept’s space in Hamad International Airport’s North Node

“Early adoption has been strong, feedback is positive, and it complements our existing offer by giving passengers a practical way to travel more comfortably.”

Data from Airport Dimensions’ AX25 and Experience Era research highlights the opportunity: 49% of passengers say they want or are highly interested in airport sleep facilities, while 95% of airport executives acknowledge underutilised terminal capacity, where sleep pods could be deployed.

Airport Dimensions Vice President, Global New Product & Innovations Andrew Van Eeden commented: “Travellers want privacy and real rest in the hours between or before flights, without having to compromise.

Strong marketing messages from Sleepover, designed to draw in weary and/or time-rich passengers

“Sleepover gives them that calm – in the terminal, on their terms – while giving airports a configurable, insight-led product that fits operational reality.”

Airport Dimensions Lauren Burrill Vice President, Global Marketing added: “Sleepover is a brand based on deep listening of guest feedback and consumer insight into what people need to feel at ease.

“Our role is to turn that understanding into experiences that are simple, intuitive and scalable.

“This brand was designed to be instantly recognisable in busy terminals, to work across cultures and languages, and to make the start of any journey feel more human.”

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