UAE. In a major food & beverage and retail initiative, the first Nutella Café in the airport world has opened at Dubai International.
The Nutella Café, owned and operated by Ferrero partner HWH Café LLC, is also the brand’s first café in the Middle East.
Passengers can now enjoy the popular hazelnut spread as part of an array of recipes and grab-and-go options. These include mini pancakes, sharable muffins, crepes, waffles and choux.
To optimise consumer engagement, the café offers personalised Nutella jars adorned with passengers’ names (or people they are buying for as gifts).
Note: Recognising the importance of this pioneering partnership between the world’s busiest international airport, one of confectionery’s biggest brand houses, and the thriving, FAB-award winning independent food & beverage operator HWH, The Moodie Davitt Report is producing a special e-Zine dedicated entirely to the initiative. Look out for it in coming days.
