Ajmal Perfumes has launched into travel retail the W Series, a trio of fragrances built on a woody base and made using one of the following three ingredients: amber, Hatkora and sandalwood.
The W Series was introduced across all Ajmal locations in travel retail, including Dubai Duty Free, Abu Dhabi Duty Free and Muscat Duty Free. A special promotional space was booked at Dubai Duty Free for two weeks to maximise the impact of the launch.
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The Ajmal W Series comprises three scents built on a woody base |
“Through our promotional and sampling activities across our locations we managed to secure a healthy growth rate of +30% over the same period last year. We are currently in talks with a few interesting locations and hopefully we will announce new listings soon,” said Ajmal Perfumes Head of Travel Retail Oscar Menezes.
Designed to provide the wearer with “a mystical allure and”¦an air of elegance, sophistication and mystery”, the W Series comprises three scents: Amber Wood, Hatkora Wood and Santal Wood.
W Series Amber Wood is infused with amber, with top notes of fruit and spice infused with apple, white pepper, lavender and cardamom. The heart is made up of woody notes of orris and cedarwood while base notes are formed by amber wood and patchouli.
Hatkora is a semi-wild species of citrus and its perfume emanates from oil of the fruit’s peel. Described as an object of perfumed art, W Series Hatkora Wood uses the finest Hatkora wild lemons sourced from Assam, Mizoram and Manipur. Top notes include Hatkora, lemon and peach; heart notes comprise spicy floral strains of ginger, saffron, rose and lavender, while its base is filled with woody amber, agarwood, sandalwood, musk and ambergris.
W Series Santal Wood is made with sandalwood oil from the Western Ghats of India. The perfume’s spicy floral top notes is composed of cumin, cardamom and marigold, while its heart includes floral spicy woody notes of jasmine, rose, ginger and cedarwood. From the woody base emerges notes of sandalwood, agarwood and patchouli.
Ajmal Perfumes will be exhibiting at the TFWA World Exhibition in Cannes this October (stand number: Red Village H18).
For more information, contact Ajmal Perfumes Head of Travel Retail Oscar Menezes at tel: +971 4 2690102 (ext. 271), fax: +971 4 2629747, or e-mail: oscar.menezes@ajmal.net.
