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FRANCE. Paris-based executive Jérôme Harle has announced the formation of a new company called Alohe Creations and a fresh concept for luxury coffrets.
Harle, who formerly worked at Lacoste and Hermès, has created two versions of the coffrets, which consist of perfume miniatures on the theme of “I love Paris”.
Describing his innovation to The Moodie Report, Harle said: “Conceptual, luxurious, high design creation, this coffret is entirely created and manufactured in France with renowned artisanal suppliers including Bes Packaging, Baralan glass, Alnoor Design and Technicoflor Parfums.
“Each miniature has its own fragrance – floral green, soft chypre, fruital, floral, hesperidé – and the graphic labels conduct to an ode to la joie in the capital Paris,” added Harle.
Following several new listings achieved for the product, Harle is now seeking duty free operators and distributors.
Since 1 May, the product has been carried onboard L’Avion airline, which runs a shuttle service between Paris and New York, and is available only in business class.
In addition, from 1 September 2011, it will be available in Paris Charles de Gaulle and Orly airports via Aelia.
Harle will be visiting the 2011 TFWA World Exhibition in Cannes this September. For details, contact Jérôme Harle, CEO, Alohe Creations, office tel/fax: +33 1 47 16 03 41, mobile tel: +33 6 11 60 76 54 or e-mail harle.j@orange.fr
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The perfume miniatures take the theme of “I love Paris” and highlight the city’s famous attractions | |
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The miniatures are designed to capture the spirit of Parisian locations such as the Eiffel Tower |
