Distribution company Altimetre exhibited for the first time at last month’s IAADFS Duty Free Show of the Americas where it launched its Spongellé brand.
Spongellé’s core product is a hypoallergenic and dermatologically tested bodywash buffer, infused with skincare ingredients. Featuring patented technology and a time-released lather system, Spongellé is available in five different scent varieties: Bulgarian Rose, Coconut Verbena, Papaya Yuzu, French Lavender and Ginger Bergamot.
Spongellé was launched in the domestic market three months ago in the Middle East with Landmark Group, and in Asia with Lotte, DFS Galleria and Shinsegai. Altimetre said sales in those locations have been “above expectations”, with the product selling out quickly in South Korea.
The full Spongellé range includes a wild flower sponge, a boxed flower sponge, boxed duos, spongettes, a pedi buffer and an anti-cellulite buffer. Other products include a body lotion and body oil.
Since launching in the domestic market, sales of Spongellé products have been “above expectations”, said Altimetre |
Top: Bulgarian Rose scented products; bottom: the Ginger Bergamot range |
Altimetre also presented leading hair beauty technology and hair treatment brand Corioliss at IAADFS, which it began distributing in June last year. Corioliss products include the K3/K5 Capsule Treatment Iron which features a patented system that allows users to treat their hair with keratin and argan while styling it at the same time.
Speaking to The Moodie Report in Orlando, Altimetre Founder Arnaud de Volontat said he believes that there is not much of an offer in travel retail for the hair product category and that Corioliss has big potential.
Since June 2014, Corioliss has secured business with Dufry and Neutral in South America and with Ultrafemme, Penha and Roger Albert (Parfumerie d’ Outre Mer) in the Caribbean, Altimetre confirmed.
Founded in 2014 by Arnaud de Volontat, Altimetre is a distribution company dedicated to the travel retail industry. In addition to Spongellé and Corioliss, Altimetre also distributes Rod Watches and Mercedes-Benz fragrances.
Altimetre will be attending the TFWA Asia Pacific exhibition next month where it will be highlighting Spongellé only (stand number: B2/A28).
For more information, please contact Arnaud de Volontat at: adv@altimetregroup.com
