SOUTH KOREA. Beauty giant Amorepacific has acquired a significant minority share in Australian luxury skincare company Rationale.
Amorepacific has also secured an advisory role and voting rights on Rationale Group’s Board of Directors.
“With a truly shared innovation vision, Rationale and Amorepacific will take personalised skincare solutions to a new level” — Amorepacific President Saehong Ahn
Rationale — the flagship brand of the Rationale Group — offers a range of personalised skincare regimens. One of its core product lines is the ‘Essential Six Collection,’ which offers customisable skincare formulas that protect the skin from environmental aggressors and repair it at night. Each Essential Six set is complemented by a curated facial treatment plan.
The brand is available in 15 flagship locations, a network of 50 dermatologists and plastic surgeons and on rationale.com. Over the past five years, the Rationale Group has achieved double-digit growth in average annual sales.
According to Rationale, it partnered with Amorepacific to ramp up its global expansion, particularly in South Korea, Hong Kong, Singapore, the UK and the US.
Amorepacific hopes that its minority stake in Rationale Group will help secure a local production in Australia and fortify its retail network in the region. It also aims to achieve a leadership position in the personalised cosmetics category and strengthen its luxury skincare portfolio.
Both companies are also exploring joint research and development projects in the future.
Amorepacific started business operations in Oceania in 2018, and has since launched Laneige, Innisfree, and other core Amorepacific brands in the region. In March, it launched its premium Sulwhasoo brand in Sephora stores across Australia and New Zealand.
Amorepacific President Saehong Ahn commented, “With a truly shared innovation vision, Rationale and Amorepacific will take personalised skincare solutions to a new level. Amorepacific will continue to look into M&A and partnerships with promising companies and secure opportunities for future growth.”
“There is an intuitive alignment between Rationale and Amorepacific, particularly with regard to their world-class innovation and simultaneous commitment to R&D,” said Rationale Founder and Director of Research Richard Parker.
“Rationale is acknowledged worldwide as the environmental skincare authority and leader in epigenetic research, and we are thrilled to be empowered to expand this vital work with Amorepacific,” Parker added.
