SINGAPORE. L’Oréal Travel Retail has partnered with The Shilla Duty Free and Changi Airport Group to open a standalone Aesop boutique at Singapore Changi Airport.
Located in the Terminal 1 Departure Transit Central Store, the shop marks Aesop’s first in Southeast Asian travel retail.
The launch introduces the brand’s distinctive retail concept to one of the world’s busiest aviation hubs.
It draws inspiration from Singapore’s reputation as the ‘Garden City’, translating the city-state’s close relationship between architecture and nature into an immersive retail environment.
Designed by Aesop’s in-house Store Design team, the space centres on a sculptural bamboo structure created using locally sourced materials. The concept harnesses bamboo’s flexibility and structural strength to form a ribbed shell of metre-long slats that envelop the store. It creates a seamless interplay between floor, wall and ceiling.
According to the brand, the curved, layered structure references the stepped green façades and contour-like architectural forms that characterise Singapore’s urban landscape. The overlapping bamboo slats create a subtle moiré (wavy water pattern) visual effect as travellers move through the space, Aesop said.
Sustainability is also embedded into the design through the use of locally produced, low-carbon materials.
At the heart of the store is Aesop’s signature sink installation, where travellers are invited to engage with the brand’s skincare, bodycare and fragrance collections through personalised consultation and hands-on product discovery.
The opening also marks the introduction of Aesop’s Eaux de Parfum collection. This is showcased at the dedicated fragrance library which offers insight into the narratives and olfactory profiles behind each scent.
Aesop has introduced the Singapore City Kit, a travel retail-exclusive collection of travel-sized essentials, to commemorate the opening.
According to L’Oréal, the Aesop store reinforces growing momentum behind experiential and sense of place retail concepts in Asia Pacific travel retail.
“This first foray into the Singapore travel retail market represents a pivotal step in Aesop’s Southeast Asian narrative,” commented L’Oréal Travel Retail Asia Pacific Managing Director Jesus Abia.
“This debut reflects our commitment to bringing Aesop’s unique architectural and sensory language to the region’s most vibrant travel hubs. Our partnership with The Shilla Duty Free and Changi Airport Group is central to this launch, as we seek out new horizons for expansion and resonance in the years to come.”
The Shilla Duty Free Singapore and Director of Airport Strategy of The Shilla Duty Free Chief Operating Officer Chan Sok Ling added, “We are delighted to partner with L’Oréal to welcome Aesop to The Shilla Duty Free Singapore at Changi Airport.
“Cultivating novel and inspiring experiences for our travellers is at the heart of our craft. Aesop’s distinct creativity and commitment to excellence make them a perfect addition to our offering. This launch marks a significant step in our shared journey.” ✈
Coming soon: The TREX Factor The Moodie Davitt Report has launched a breakthrough business-to-consumer (B2C) video series called The TREX Factor, focused entirely on travel retail-exclusive (TREX) products. Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series will be shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. The TREX Factor launches in early May. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
