NEW ZEALAND. Auckland Airport has announced APN Outdoor as its new advertising media partner, effective 1 November 2014.
The licence will see APN Outdoor manage media at both the international and domestic terminals, as well as the surrounding external road sites.
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“APN Outdoor offered a winning combination of experience, fresh ideas and a commitment to developing new advertising that will be distinctively Auckland Airport“ |
Richard Barker General Manager Retail and Commercial Auckland Airport |
Auckland Airport General Manager Retail and Commercial Richard Barker said the tender process saw a number of strong offers received, but APN Outdoor proved to be “the best fit” with Auckland Airport.
“With 35 million visits occurring every year within the Auckland Airport district and almost two thirds of all New Zealanders visiting Auckland Airport at least once a year, there is an incredibly expansive and valuable audience on offer here for any media partner,” Barker noted.
“APN Outdoor offered a winning combination of experience, fresh ideas and a commitment to developing new advertising that will be distinctively Auckland Airport.
“APN Outdoor will also have a particular focus on assisting in the development of a strong sense of place for Auckland Airport and everyone who spends time here. We are pleased to have them on board from November 2014 and look forward to the value their advertising will add to the airport environment.”
APN Outdoor will replace oOh! Media Ltd, the current media partner at Auckland Airport.
“oOh! Media (previously trading as EYE Corp) was awarded the airport media licence in 2004 and will continue to provide their services until 31 October 2014,” Barker said. “Since 2004, oOh! Media has been a fantastic media partner and has completed an outstanding job of delivering high quality, credible airport media.”
Wholly owned by Quadrant Private Equity, APN Outdoor has operated in Australia and New Zealand for over ten years, with advertising licences at Christchurch, Sydney, Perth, Brisbane and Canberra airports.
With over 36,000 outdoor sites available, APN Outdoor works with major commercial partners in environments such as airport, roadside and rail. It is also Australia’s largest transit media provider with 95% coverage.
APN Outdoor General Manager – New Zealand Phil Clemas said: “Our success in securing the Auckland Airport media contract will be a highlight of 2014 for us. Bringing this award winning airport into our portfolio of outdoor media gives our clients the best opportunity to connect with the highly attractive airport audience. We look forward to commencing our partnership with Auckland Airport and delivering head turning campaigns that command attention.”
