ARI builds beauty base at Dublin Airport with 11 new brands

IRELAND. Aer Rianta International (ARI) has expanded its beauty offer at The Loop, Dublin Airport after introducing 11 new brands this summer. New arrivals include Acqua di Parma, Atelier Cologne, Diptyque, By Kilian, La Prairie, Maison Margiela, Proenza Schouler, Rituals, Shiseido and Tiffany.

A further key addition is Le Labo, a first-to-market Irish retail exclusive and a European travel retail exclusive at The Loop. Available in both Terminal 1 and Terminal 2, the brand’s pop-up boutiques evoke the brand’s New York roots, said ARI.

Marking the opening of Le Labo were (l-r): ARI Global Buying Manager Anne Marie Brett, General Manager Ireland Martin Carpenter, Global Head of Beauty Deirdre Devaney and Retail Operations Manager David Gorman (the brand’s T2 unit is pictured below).

The retailer noted: “Le Labo prides itself on creating perfumes that evoke memories by reworking classic notes into something entirely original. Customers may also avail of a complimentary personalised service, whereby labels can be customised while one waits. The brand’s simple, chic aesthetic and penchant for masculine notes has attracted somewhat of a cult following, offering niche unisex fragrances for men and women alike.”

The new arrivals complement the existing range of over 100 brands, among them Jo Malone, Tom Ford, Crème de la Mer, Dior, Estée Lauder, Clarins, Clinique, Lancôme, Bobbi Brown, M.A.C and Chanel.

In The Loop: The new beauty names that have joined ARI’s Dublin Airport network in recent months

ARI Global Head of Beauty Deirdre Devaney said: “Continuously reviewing and rejuvenating our product offering is an important component of remaining relevant and reflecting changing customer requirements. We are delighted to welcome these exciting new beauty brands, including an Irish retail exclusive, all of which are testament to our commitment to delivering an enhanced customer experience.”

ARI General Manager (Ireland) Martin Carpenter added: “We are thrilled to further strengthen our retail offering within beauty, which is a key category for us at The Loop. I would like to take this opportunity to thank the team who have worked tirelessly to deliver this ambitious innovation plan.”

As reported, ARI revealed its striking new-look Dublin T2 wines & spirits store this month.

A campaign in colour: The Atelier Cologne pop-up in Terminal 1
Luxury brand Kilian makes its debut in Dublin T1 (above) and Diptyque appears in T2 (below)

Fast-growing body and home line Rituals is another of the new brands to feature at The Loop
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