AMERICAS. Leading travel retailer and food & beverage player Avolta is bringing the FIFA World Cup 2026 experience to travellers at over 180 retail locations in US and Canadian host city airports.
Across the Avolta network during the football tournament (hosted by the USA, Canada and Mexico), travellers can find:
- Official FIFA World Cup 2026-licensed merchandise, including apparel and souvenirs, at existing Hudson and Dufry stores
- Dedicated pop-up shops at Los Angeles, Miami, Vancouver and Toronto airports
- Three World Cup-branded bars at Miami Airport through HMSHost
- Fan experiences that include activations with World Cup sponsors and supporters, games, entertainment and more.
Avolta said that it was well placed to bring the World Cup experience to a global audience at scale, with operations in the highest-traffic airport locations across North America — including Atlanta, Miami, Houston, Boston, New York-New Jersey, Los Angeles, Seattle, the San Francisco Bay Area, Toronto and Vancouver.
“Airports are the gateway to every host city and the first and last touchpoint in a fan’s journey,” said Avolta Senior Vice President of Concept Development, Brand Partnerships & Adult Beverage in North America Tyler Pitman.
“By extending the World Cup excitement into our stores and dining venues, we’re creating an environment that connects travellers to the tournament in a way that’s immediate, engaging and unmistakably global.” ✈
