Scent of place: ATÜ Duty Free and Tiziana Terenzi bottle the spirit of Türkiye with TREX Tilsim fragrance

TÜRKIYE. ATÜ Duty Free, the joint venture between TAV Airports and Unifree Duty Free/Gebr. Heinemann, has partnered with Italian niche fragrance house Tiziana Terenzi to introduce the travel retail exclusive (TREX), Tılsım.

Tılsım is a scent created specifically for the travel retailer with luxury fragrance distribution agency Be Keen. It is now available in ATÜ Duty Free stores at Antalya International and Milas Bodrum airports.

Developed exclusively for ATÜ Duty Free by Tiziana Terenzi, Tılsım offers travellers a distinctive scent inspired by the cultural heritage and character of the Mediterranean region.

The fragrance combines notes of Isparta rose, Antalya pomegranate and Turkish caramel. It is housed in an elegant red and gold bottle.

According to the partners, Tılsım aims to blend the craftsmanship of niche perfumery with sense of place storytelling.

Following its debut in Antalya and Bodrum, the fragrance will launch in ATÜ Duty Free’s store at Almaty International Airport in Kazakhstan.

“We always aim to offer our guests a world-class, privileged shopping experience,” commented ATÜ Duty Free President and CEO Ersan Arcan. “Our visions have aligned perfectly with a global brand like Tiziana Terenzi, which performs its art with passion and redefines luxury.”

Arcan continued: “Our goal was to offer travellers not just a product, but a lasting emotion and a unique experience to take home. Tılsım beautifully represents our sense of place approach that we embrace in travel retail.

“We are delighted with our collaboration with Be Keen and Tiziana Terenzi on this special project, and we are thrilled to present the magic of this geography to travellers through Tılsım, which was exclusively designed for ATÜ Duty Free.”

Gebr. Heinemann Head of Buying Jeanne Scholz said, “We strive to create meaningful and memorable experiences for travellers. Tılsım reflects this ambition, as we respond to the growing desire for individual and exclusive fragrances with a truly distinctive concept tailored to consumers in Antalya and Bodrum.

“This launch is a strong example of what we can achieve together, bringing something truly unique to the shops. We would like to sincerely thank ATÜ Duty Free, Tiziana Terenzi and Be Keen for their collaboration and dedication.”

Tiziana Terenzi Founder and Designer Paolo Terenzi said, “Driven by shared values and a strong vision with ATÜ Duty Free, we aimed to offer global travellers truly authentic experiences.

“With Tılsım, we sought to capture the very soul and warmth of the Mediterranean, blending the unique essence of Isparta rose and the vibrant energy of Antalya pomegranate into an exclusive fragrance designed for ATÜ Duty Free.

“Developed with the support of Be Keen, our partner of 14 years, this collaboration gave us the opportunity to transform the unique spirit of this geography into a universal story, while celebrating Türkiye’s rich cultural heritage on an international platform through our artistic expertise.”

Be Keen Limited President Antoine Khouzami added, “This unique project reflects the strength of our partnership and our shared ambition to bring distinctive fragrance experiences to travellers.

“We sincerely thank ATÜ Duty Free and Gebr. Heinemann, whose trust and commitment have been instrumental throughout this journey, and we are honoured to mark this special launch alongside those exceptional partners who continue to drive our collective success.” ✈