Bacardi Global Travel Retail (GTR) is releasing a new expression from its Scotch whisky brand Aberfeldy exclusively in Gebr Heinemann stores worldwide. Available from 1 November, Aberfeldy Exceptional Cask 15yo Sherry Finish is the latest launch from the Exceptional Cask Series limited-edition special finish aged single malts.
The brand owner said that shopper engagement campaigns will run at 15 key locations including Amsterdam Schiphol, Istanbul, Copenhagen, Sydney, Frankfurt and Hamburg airports.
According to IWSR 2018 research, Aberfeldy is the world’s fastest-growing single malt. The research also shows that last year Aberfeldy was the tenth-largest single malt in global travel retail, having risen up the rankings from 18th position in 2013.
Bacardi Global Travel Retail Director International Key Accounts Thomas Koch said: “The consumer appeal of award-winning Aberfeldy goes from strength to strength as demonstrated by its climbing the charts towards the top of the category with notably strong performance in Europe and in Asia.
“With the growing credibility of global travel retail as a specialist channel, increasing numbers of whisky collectors and connoisseurs know that luxury airport stores like Heinemann’s are the place to seek out rare finds like this.”
Gebr Heinemann Director Purchasing LTCF Rüdiger Stelkens said: “Our whisky shoppers know they can rely on Heinemann stores as a destination for the discovery of rare whiskies and they are big fans of the quality of Aberfeldy thanks to its smooth, easy drinking style. We know they will seize the opportunity to take home this exclusive finish to their single malt collection.”
The other malt whisky brands in Bacardi Global Travel Retail’s Exceptional Cask Series are Aultmore, Craigellachie, Royal Brackla and Glen Deveron.
Tasting notes: Subtle ginger spice, notes of cinnamon, rich brown sugar softened with a drizzle of golden syrup and treacle toffee.
