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This Dewar’s trolley bag is a gwp with any three bottles purchased from the Scotch whisky brand’s premium range of 12yo, 18yo and Signature |
UK. After its successful debut in Canada, the Dewar’s World Traveller trolley bag promotion is rolling out worldwide this month (January).
Travellers receive the wheeled bag as a gwp with any three bottles purchased from the Dewar’s premium Scotch whisky portfolio: Dewar’s 12yo, Dewar’s 18yo and Dewar’s Signature.
At Canadian border stores Peace Arch Duty Free and Peace Bridge Duty Free, the trolley bag resulted in a sales uplift of over +50% in both outlets, and the promotion will continue next month.
The promotion is also taking place at the following airports: Dubai with Dubai Duty Free, Lebanon with Beirut Duty Free, Hong Kong with SkyConnection and Bangkok with King Power.
The subtly logoed trolley bag features an extendable handle and a zip-pocket document holder, and has a smooth leather finish.
Said Bacardi Global Travel Retail Division Global Marketing Director Trent Russell: “The Dewar’s World Traveller trolley bag was developed with the understanding that having a busy lifestyle is common for our Dewar’s consumers. We’re excited to reward our customers worldwide with a luxury bag that meets the needs of their travelling lifestyle.”
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