SOUTH KOREA. Lotte Duty Free has introduced the new Hennessy Cognac X.O Spirit of Travel Seoul Edition (pictured right) exclusively at its Incheon International and Gimpo airport locations.
The limited-edition launch, said the retailer, is part of its strategy to create “differentiated shopping experiences unique to Lotte Duty Free through collaborations with global brands”.
This new edition extends the ‘Spirit of Travel’ collection, a project by Moët Hennessy Travel Retail that seeks to connect the legacy of Hennessy X.O with the cultural experiences of travellers.
It features limited-edition decanters that capture the identity of each city, inspired by architecture, culture and artistic expression.
Launched in 2025, the collection takes inspiration from key Asia Pacific destinations, including Singapore, Hainan, Macau, Hong Kong and Taipei – regions that have long been a ‘cultural home-from-home’ for Hennessy and X.O.
The Spirit of Travel Singapore Edition is sold exclusively through Lotte Duty Free at Singapore Changi Airport.
With each purchase customers receive an embossed leather luggage tag. The product is packaged in a recyclable protective case made of 100% paper pulp, offering a strong sustainability feature.
On 5 June, Lotte Duty Free updated its Hennessy unit at Incheon Airport Terminal 2 to align with the Seoul Edition concept, with the brand’s heritage highlighted in the store experience.
Lotte Duty Free said it continues to expand its partnerships with global premium drinks brands. In the second half of 2026, an exclusive limited-edition Veuve Clicquot, a collaboration with French designer Simon Porte Jacquemus, will appear through Lotte Duty Free.
A Lotte Duty Free statement said, “The Hennessy X.O Spirit of Travel Seoul Edition is a special limited edition product that captures Seoul’s unique cultural sensibility and the value of travel.” ✈
Announcing The TREX Factor
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division*, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions and shorts to follow on a forthcoming WeChat Video Channel, Xiaohongshu, Instagram and links through our dual WeChat B2B platforms. EPISODE 1In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
